FACTORS THAT AFFECT FAST FOOD CONSUMPTION BEHAVIOR OF STUDENTS IN SMA NEGERI “X” SURABAYA INDONESIA
Background: The era of Globalization creates a consumerism condition and new lifestyle in the society. Society especially senior high school age teenagers prefer to consume fast food because it is simple and does not spend much time besides the crowded activity. Consuming fast food in often frequencies can cause negative impact for the health, such as risk of obesity and other degenerative diseases. This research aims to analyze the factors that affect fast food consumption behavior of students in SMA Negeri “X” Surabaya.
Materials and Methods: This research uses quantitative research approach, observational analytic and cross sectional research design. The total of respondents are 85 students out of total population of 377 students with simple random sampling. Dependent variable is fast food consumption behavior, and independent variables are gender, allowance, behavior intention, social support, and accessibility of information.
Result: The results of simple logistic regression test shows that allowance (p=0.008), behavior intention (p=0.010), and social support (p=0.000493) affect to fast food consumption behavior, but gender (p=0.201) and accessibility of information (p=0.165) do not affect to fast food consumption behavior. So, from the result the researcher will give some recommendation to decrease fast food consumption behavior.
Conclusion: The school where the students study shall give health education about consuming the healthy foods and build a collaboration with Puskesmas (First Health Facility in Indonesia) and the health department to help the implementation of health promotion strategies in school. Health education aims to decrease the high frequencies of student’s fast food consumption behavior and consuming healthy foods instead. Such as, create more interesting health promotion medias for the students. In addition, parents shall do allowance monitoring and provide healthy foods for their son and daughter.Keywords: affect, behaviour, consumption, factor, fast food,